That's one good price for cherry! My local dealer sells cherry for $5.55.bd/ft.
Interestingly, this outfit started out as a supplier of hardwood flooring and railings, etc. He then opened his shop to the public for selling rough lumber of the species he used in the shop. Recently he has expanded that service to other species and to more supplies like stains and finishes. That's great for me as there as he is fairly close by.
However, I still visit the local box stores (3) regularly and pick through their supply of knotty pine for mostly clear boards and buy any board that looks good. I find planing pine gums up the rollers and as mentioned the savings in this area are not really worth the extra effort.